Good primer on RTB

We are moving to a RTB platform for serving Ads. More details will come in near future.





I found these following posts to be really good read as RTB 101

Part 1: http://www.mikeonads.com/2009/08/30/rtb-part-i-what-is-it/

Part 2: http://www.mikeonads.com/2009/09/19/rtb-part-ii-supply-supply-supply/

Part 3: http://www.mikeonads.com/2010/02/22/rtb-part-iii-cookies-user-data/